Can You Say, "Midlife Crisis?"
GM has reintroduced the Camaro muscle car as a concept car today at the International Auto Show. Popular with twenty-somethings back in the seventies, and indeed, the Camaro was the symbolic muscle car of Base10's youth. Who is the target market for this car? Why those self same youths who have now grown gray or bald. The new Camaro has some power, too. It sports a 6 liter, 400 horsepower engine with a six-speed manual transmission. This is obviously not being marketed to the same people that buy hybrids.
- posted by Base10 @ 10:41 AM